The pandemic has had a huge impact on tourism, including a dramatic change in Brits’ bucket lists, new research shows.
The study analyzed the top 20 foreign travel destinations for Brits in 2019 compared to 2022, with the pre-lockdown era dominated by Spain and the post-lockdown era looks a strong performance Greecebut with the ranking surpassed by hotspots in Cuba and Australia.
In 2019, the five most popular places for Brits were Alicante (first), Malaga (second), Tenerife (third), Amsterdam (fourth) and Lanzarote (fifth). But if we fast-forward to 2022, the picture looks completely different from top to bottom.
A study analyzed the 20 most popular travel destinations for Britons in 2019 compared to 2022. Pictured above is Varadero, the most popular travel destination in 2022
The second most popular place for Brits in 2022 is Melbourne, which has seen its popularity increase by 719 percent
First place is taken by Varadero in Cuba, which has seen a 950 percent surge in popularity, according to the study, which analyzed 1.8 million trips booked since the beginning of the year.
Holiday Extras research shows that Melbourne is second (719 percent), followed by Sharm-el-Sheikh, Egypt (third, 449 percent); Tirana, Albania (fourth, 139 percent); and Santorini, Greece (fifth, 135 percent).
The remaining top 10 in 2019 included Palma de Mallorca (6th), Faro in Portugal (7th), Dublin (8th), Belfast (9th) and Geneva (10th).
THE TOP 20 BRIT HOLIDAY DESTINATIONS 2019 VS. 2022
6. Palma de Mallorca
14. Gran Canaria
17. New York
1. Varadero, Cuba
3. Sharm-el-Sheikh, Egypt
4. Tirana, Albania
5. Santorini, Greece
6. Mykonos, Greece
7. Zadar, Croatia
8. Antalya, Turkey
9. Dalaman, Turkey
10. Lefkada, Greece
11. Rhodes, Greece
12. Crete, Greece
13. Izmir, Turkey
14. Skiathos, Greece
15. Kos, Greece
16. Bodrum, Turkey
17. Menorca, Spain
18. Girona, Italy
19. Sardinia, Italy
20. Kefalonia, Greece
Source: Holiday Extras
Alicante was the most popular place for Brits in 2019
Before the pandemic, Málaga was the second most important foreign destination for Britons in 2019
But things are different for the rest of the 2022 top 10, including Mykonos, Greece (sixth, 132 percent); Zadar, Croatia (seventh, 126 percent); Antalya, Turkey (eighth place, 123 percent); Dalaman, Turkey (9th place, 122 percent) and Lefkada, Greece (10th, 90 percent).
The top cities Barcelona (11th place 2019), London (12th place 2019), Dubai (13th place 2019), New York (17th place 2019) and Paris (19th place 2019) are conspicuously missing from the 2022 list. .
Instead, they were replaced in 2022 (mostly) by destinations known for their talcum powder-soft beaches and turquoise waters: Rhodes, Greece (11th, 85 percent); Crete, Greece (12th, 84 percent); Izmir, Turkey (13th, 83 percent); Skiathos, Greece (14th, 73 percent); Kos, Greece (15th, 66 percent); Bodrum, Turkey (16th, 58 percent); Menorca, Spain (17th, 55 percent); Girona, Italy (18th, 47 percent); Sardinia, Italy (19th place, 46 percent); and Kefalonia, Greece (20th place, 44 percent).
Simon Hagger, Deputy CEO of Holiday Extras, commented: “With all the changes in travel over the last three years, it is inevitable that travel habits have changed too.
“It’s great to see the world opening up again and people reconnecting with friends and family in Australia or making their way to Egypt and the Caribbean for long-delayed holiday trips.
“People who flew in 2020 and 2021 were exploring new places because their old favorites were closed and this year they are returning – hence the incredible rise in popularity of Greece and Turkey as destinations, both of which have remained open almost continuously the way through the travel bans.
“And of course, the cost of living crisis means for many people to find cheaper options, so some of the new top picks – like Turkey and Albania – are among the cheapest destinations for a budget summer vacation this year.”
For more information visit: www.holidayextras.com/wanderlust/where-did-everybody-go.html.