From heroin chic to implants: Cassey Ho, 35,depicts what body types were trending in different eras
A fitness blogger transformed her own body through editing software to represent how the beauty standards for women compare to fast fashion trends throughout different eras.
In a viral video Cassey Ho, 35, from Los Angeles, California, used an editing software to show how women’s bodies have become ‘trends’ throughout time.
The CEO and head designer of the fitness brand Popflex and blogger of Blogilates showed her over three million followers what women’s body types looked like in different eras, including the 1400 through the 1700s, 1950s, 1990s, 2000s, 2010s and 2020s.
From full figures during the renaissance to starving models in the 90s, women have gone without eating and ran to their plastic surgeons just to keep up with the everchanging ‘perfect’ body.
Cassey Ho, 35, from California, edited her body to show how the beauty standards for women have changed and showed the drastic difference in what it means to have the ‘perfect’ body
1400s through 1700s: For richer and poorer! Women show how financially successful their husbands are with their full figures
During the Renaissance, the ideal woman had a full figure to show financial success
Cassey depicted the Italian Renaissance era which was from the 1400s to the 1700s. The CEO said this was when ‘full figures’ were in and that those were thin were ‘considered poor.’
This decade was a pivotal time for fashion and for the ideal body type.
During the Italian Renaissance, the ideal woman had a round stomach and full chest. This was the period of time when women were required to represent their husbands, so, to show the financial success of the man she was with, a woman was expected to be full-figured and desirably plump.
The silhouette of a Victorian woman was defined by a hoop skirt, during this time, woman wore larger hoop skirts to appear to have even fuller figure to not be seen as thin or poor from others.
The 1920s: The Roaring Twenties brings shorter skirts, tighter dresses and flattened chests
Next up were the 1920s, which was an era where women would ‘bound their boobs to flatten their chests’; Cassey said this was the era of looking ‘like a little boy’
Movie star Joan Crawford and flappers made the iconic boyish look popular
Next up were the 1920s, which was an era where women would ‘bound their boobs to flatten their chests.’ Cassey said this was the era of looking ‘like a little boy.’
In the 1920s, or the Roaring Twenties, things took a major turn. Skirts became shorter and dresses became tighter. Women now embraced flat chests and favored a more androgynous appearance, even going so far as to wear bras that helped to flatten their chests.
Women ditched the corsets during this era and reached for something even less attainable. They bound their breasts in hopes of achieving a cureless, boyish body.
This body type was made popular by flappers and movie star Joan Crawford, who were ironically known for their energetic freedom. Despite a more liberating lifestyle, women in this time were still held captive by the standards of a ‘perfect’ body.
The 1950s: ‘Skinny girls are not glamourous girls’ special supplements on the rise as women strive for the hourglass figure
The CEO then represented the iconic hourglass figure from the 1950s, which represented a body shape where your bust and hips were nearly equal in size
The CEO then represented the iconic hourglass figure from the 1950s, which was made popular by actress Elizabeth Taylor, whose body measurement were 36-21-36. The actress was hailed to have the perfect body which caused many women to desire the same.
Actress Elizabeth Taylor made the hourglass figure popular with her equal measurements
The hourglass shape became the most desired body type during this time and the hardest to achieve and required women to only have fat in just the right places.
And after the age of boyish bodies, companies profited off of women’s desperation to achieve the next body standard by selling special supplements that helped them gain weight. One ad in 1953 boasted: ‘Men wouldn’t look at me when I was skinny… but since I gained 10lb the new easy way I have all the dates I want’.
Another, selling Nurmal weight supplements, claimed: ‘Skinny girls are not glamorous girls.’
To have an hourglass shape your bust and hips had to be nearly equal in size and you had to have a well defined waist. The actress represented a slimmer hourglass figure, many women wore corsets, starved themselves, or took special supplements to achieve this look.
The 1990s: Heroin chic hits the catwalks and Kate Moss tells the world ‘nothing tastes as good as skinny feels’
Cassey said this was the period of being abnormally thin or ’emaciation’ and referred to the perfect body as ‘heroin chic’
Model Kate Moss was dubbed the face of heroin chic in the early days of her career
Moving onto the 1990s, Cassey said this was the period of being abnormally thin or ’emaciation’ and referred to the perfect body as ‘heroin chic.’
This body type was popularized by British model Kate moss who was dubbed as the face of ‘heroin chic’ in the early days of her career.
The new look told women they had to be petite, small-chested and abnormally thin to the point of looking ill.
Kate, with a 23in waist and 34A bust, further emphasized this standard when declared: ‘Nothing tastes as good as skinny feels’, while the Calvin Klein ads made woman with an unhealthy thinness to them the norm.
The 2000s: The return of the ‘sexy model’ with impossibly long legs and VS Angel wings attached
The fitness blogger featured was the 2000s, where women had ‘big boobs, long legs and toned but not too toned flat stomach’
The VS Angel Gisele Bunchen became the new queen of the 2000s for her body type
The next decade the fitness blogger featured was the 2000s, where women had ‘big boobs, long legs and toned but not too toned flat stomachs.’ Cassey calls this woman the perfect ‘VS Angel.’
This decade heralded Victoria’s Secret model Gisele Bundchen the new queen, and Vogue even called her the ‘return of the sexy model.’
The ideal body type women sought to achieve was no longer an abnormally thin frame, but impossibly long legs, a toned and flat stomach, and supermodel glamour, which was no easier to obtain than the heroin chic look.
The VS Angel also released a body trend that had been dying to bust out by inspiring women to achieve a look that would’ve sent even Barbie running to her plastic surgeon for implants.
With a new body standard to achieve, boob jobs soared throughout the country and women once again starved themselves to achieve a flat stomach.
2010: Eating disorders on a rise as women search for ‘thinspiration’ through models with thigh gaps
Next up Cassey represented the beauty standards of 2010 and describes this decade as the ‘summer of Tumblr thigh gaps’
Cara Delevingne became a ‘thinspiration’ for many women for her thigh gap
Next up Cassey represented the beauty standards of 2010 and describes this decade as the ‘summer of Tumblr thigh gaps.’
This decade caused women to develop a fixation with their legs not touching in hopes to emulate the stick-thin frames of models such as Cara Delevingne.
Women during this age became so obsessed with this look they resorted to starving themselves until they lost enough weight to develop a space between their thighs and used Cara as their ‘thinspiration.’
During this time the number of people using social networks to share ‘thinspirational’ images that encouraged eating disorders saw a worryingly sharp rise and more young girls developed eating disorders.
2020s: Women race to undergo butt treatments for ‘thicc’ derrieres – while maintaining tiny waists
The clip begins with Casey representing what the ideal body type of a women in the 2020s, she describes the beauty standard as ‘thicc everything + tiny waist’
The clip begins with Casey representing what the ideal body type of a women in the 2020s, she describes the beauty standard as ‘thicc everything + tiny waist. Squats or implants – don’t care.’
Cardi B represents the ‘thicc’ body standard which includes large butt and a thin waist
This era tells women the bigger their butt the better, and while many celebrities swore the size of their butts were due to genetics or squats, others such as Cardi B, revealed their plastic surgeons have done all the work for them.
With a new unattainable expectation to reach, plastic surgeons have seen a trend of BBLs or Brazilian Butt Lifts, which is a procedure that transfers fat from your lower body to your butt, to achieve the glamorized ‘thicc’ frame.
At the end of the video, Casey proudly exclaimed: ‘Treating your body like a fast fashion trend is so out of style.’
The 35-year-old pointed out that the body type society labels as ‘perfect’ is everchanging, which is similar to fast fashion where trends come and go in the blink of an eye.
The constant fluctuation of what it means to have the ‘ideal’ body type often leaves women feeling confused, exhausted and inadequate, and Cassey’s TikTok followers were quick to praise her for recognizing the insidious nature of body types turning into fast fashion.
‘The fact that it’s always FEMALE bodies going in and out of fashion,’ said one user.
‘This is amazing,’ added another user.
A third user commented: ‘It’s crazy how body types… what we were born with and what we live in… have their own trends.’
‘The fast fashion trend comparison is SPOT ON,’ said another user.
TikTok users praised the fitness blogger for her video and even said she was ‘amazing’ for pointing out the comparison to fast fashion