Brooklyn Beckham, 23, is being axed by fashion giant Superdry just eight months after signing a £1million deal
Fashion company Superdry has ended its reported £1million deal Brooklyn BeckhamThe Mail on Sunday can reveal that.
The company announced in November that David’s eldest son and Victoria Beckham was their new brand ambassador and celebrated with a party at their flagship store on London’s Oxford Street, which also included guests liam gallagher‘s sons Gene and Lennon, the Marchioness of Bath and Lady Kitty Spencer.
In his role, Brooklyn, 23, posed in Superdry gear and uploaded promotional posts for his 14 million Instagram followers. However, he has been criticized for an apparent conflict with some of his other business ventures.
Fashion company Superdry has ended its reported £1million deal with Brooklyn Beckham, The Mail on Sunday can reveal
Social media users pointed out that he is promoting Superdry’s vegan sneakers despite being a carnivorous chef who was filmed cooking steak.
Introducing Beckham as a brand ambassador last year, Superdry boss Julian Dunkerton said: “Having the support of Brooklyn is a testament to what we are doing as a brand.
“As a company, we want to create positive change for current and future generations, a generation that Brooklyn speaks to.”
Brooklyn said of a Superdry top at the time: “It’s so comfortable – my fiancee steals my Superdry t-shirts because they’re so soft. She likes to sleep in it.
“There’s also one jacket that I really connect with – it’s orange and it’s cropped so it sits just above my bum, which I like in my t-shirts and jackets. And the shoes are vegan – how is that possible?’
In his role, Brooklyn, 23, posed in Superdry gear and uploaded promotional posts for his 14 million Instagram followers
A Superdry spokesman confirmed the end of the deal, saying last night: “We always review the ambassadors who appear in our campaigns and have decided to work with a different range of talent.”
After initially trying to emulate his father as a professional soccer player, Brooklyn – who married American actress Nicola Peltz in April – studied photography at Parsons School of Design in New York, but dropped out after a year.
He then launched a career as a chef with his online videos Cookin’ With Brooklyn, but was cheered on by critics when he demonstrated how to make a bacon, sausage and egg sandwich on US show Today.
He has reportedly sought career advice from his father-in-law, billionaire investment mogul Nelson Peltz.
Nicola recently told Tatler magazine: “Brooklyn is getting into very exciting things with his shows and business as well and it’s really sweet. I see him calling my dad and saying, “What do you think about this?” I love watching him learn from my dad.”
Beckham’s team was contacted for comment but did not respond.